Why the rainforest?

Tropical rainforests are the most diverse ecosystems on our planet. More than 30 million species call these regions home – that's two-thirds of all the world's species.

Deforestation and the resulting increase in CO2 emissions are considered the second largest cause of climate change today.

Rainforests function as the "lungs of our planet“: they absorb and trap a massive amount of CO2 from the Earth’s atmosphere, keeping the natural balance in check.

Thanks to their pivotal role in regulating Earth’s climate, tropical rainforests help sustain the lives of all humans beings – not just the estimated 50 million natives inhabiting these regions.

The past 50 years saw the destruction of half of the world’s tropical rainforests. At the current rate, an area the size of thirty soccer fields is destroyed every minute.

Despite the immense threat that exists to the rainforest, purely political solutions to its destruction have proved insufficient.